William C. Durant | |
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Born | William Crapo Durant December 9, 1861 Boston, Massachusetts, U.S. |
Died | March 18, 1947 New York City, U.S. | (aged 85)
Occupation | Businessman |
Known for | Founder of General Motors and co-founder of Chevrolet |
Spouses | |
Children | Margery Pitt Durant (1887–1969)[3] Russell Clifford Durant (1890–1937) |
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. He also founded Frigidaire.